Who we are:

TIPA is a fast-growing, international company, on a mission to change the history of plastic and have a global impact by developing and manufacturing flexible compostable packaging. Our vision is that compostable flexible packaging becomes part of a systemic solution to the global plastic pollution challenge. We offer consumers and brands the durability and shelf life they have come to expect of ordinary plastics, while offering a safe and sustainable end-of-life solution.

Who are we looking for:

We are looking for a talented, driven, sustainability-minded Marketing Performance Associate, to join our quickly growing marketing team. The role is full-time, hybrid, reporting to TIPA’s Marketing Communications Manager, based in Israel.

Our company offers a fun and flexible work environment, where our job is not only super interesting but also immensely satisfying and world-changing; we take pride in fighting plastic pollution, by offering the world a sustainable solution.

Job description and overview

We are looking for a Marketing Performance Associate to drive our campaigns and significantly impact the growth of the Marketing department, one of our main engines for expansion. The role entails the following:

• Developing and executing data-driven customer acquisition strategies.
• Optimizing for efficiency and ROI-across various channels.
• Combining strong analytical skills, expertise in Google AdWords and social media campaign tracking, you will be expected to to distill complex data into relevant action items.
• Enhancing the effectiveness of our marketing strategies.
• Being a small team, we ask that you bring an open mind and a positive attitude to tackle a variety of tasks and responsibilities

Areas of responsibility:

• Work with the marketing and sales teams to optimize campaigns for maximum impact and efficiency.
• Scale up campaigns using and developing new techniques to enhance efficiency and maintain a cost-effective approach.
• Conduct research on the latest trends and competitors to identify growth opportunities.
• Supporting the marketing department with other tasks, if requested
• Manage our Google Search Ads and social media campaigns from inception to achieving market-dominant positions, in collaboration with our freelance team.
• Analyse and report the performance of our Google Search Ads and social media campaigns, driving marketing decisions based on key performance indicators (KPIs).
• Respond promptly to changes in online marketing and adapt strategies to capitalize on new opportunities.
• Experiment with Google Ads and social media campaigns, embracing the constant evolution of our methods and tools with monthly innovations.

Requirements:

• At least 2 years of hands-on experience in digital marketing, including PPC, e-commerce, affiliate marketing, strategy, media buying, and social media in an international company.
• High proficiency in both English and Hebrew.
• Exceptional analytical skills.
• Strong command of Office tools, Excel, and CRM.
• Highly creative, consistently generating new ideas, and capable of executing them.
• Excellent written and verbal communication skills.
• Adaptable, independent, and with an “all-in” attitude, thus offering a flexibility to manage multiple projects, shifting priorities, and taking ownership.
• Our ideal candidate can work in fast-paced environments with the ability to pivot quickly. It requires multitasking in meeting timelines and budget restraints.