Head of Media Buying

Department: Technology

Employment Type: Full Time

Location: Tel Aviv, Israel

Description

Aporia LTD is a technology company operating in the fields of social media and native advertising and was acquired by Team Internet Group in 2022. Aporia provides direct access to high-quality traffic.

The role of the Head of Media Buying within Aporia is responsible for developing, implementing, and optimising media buying strategies to achieve marketing and advertising objectives.

The role involves managing several teams of media buyers, negotiating with media vendors, and staying abreast of industry trends to ensure effective and efficient media campaigns.

Key outcomes of the role

• Develop and implement comprehensive media buying strategies
• Collaborate with the advertising teams to understand campaign goals and target audience
• Work together with the Teamleads to manage several teams of media buyers, providing guidance, mentorship and support
• Oversee the recruitment, training, and development of media buying professional
• Conduct thorough research on media channels, demographics, and market trends to inform media buying decisions
• Negotiate and secure favourable media placements and rates with various traffic sources
• Analyse data and performance metrics to optimise media buying strategies for maximum effectiveness
• Develop and manage budgets for media buying activities, ensuring cost efficiency and alignment with overall financial goals
• Monitor and report on budget utilisation, providing regular updates to stakeholders
• Cultivate and maintain strong relationships with traffic sources, negotiating contracts and ensuring favourable terms
• Stay informed about industry trends and changes in media pricing to make informed decisions
• Implement tracking and measurement mechanisms to evaluate the success of media campaigns
• Provide regular reports to stakeholders, highlighting key performance indicators and recommending adjustments as needed
• Collaborate with other departments, such as content management, HR and Finance, to ensure seamless execution of integrated campaigns
• Stay informed about the organisations products, services, and target audience to align media buying strategies
• Ensure that all media buying activities comply with industry regulations, legal requirements, and ethical standards
  
  

• Have a passion for media buying
• Bring demonstrable experience in leading media buying teams, with a track record of successful campaigns, with demonstrated progression into leadership roles
• Enjoy a fast-paced environment
• Bring the experience of leadership and team management skills
• Be curious, research, and ask questions
• Demonstrate excellent communication skills, both oral and in writing
• Have exceptional organisational skills and attention to detail
• Be a creative thinker, always thinking “how can we”
• Show a strong desire to succeed and make a difference
  
  

• Analytical mindset and proficiency in data analysis tools
• In-depth knowledge of media channels, trends and technologies
• Familiarity with advertising platforms and digital marketing strategies
• Excellent negotiation skills
  
  

• We are collaborative, fair, consciously inclusive, and flexible
• We trust, value, and support our people to make the difference
• We believe that diversity of thought and experience provides the platform for innovation and creativity
• We invest in the development of our people to drive our ambitions forward
• We offer a range of benefits (including your choice of tech) and a competitive package
• We offer a great work environment in an internationally successful enterprise in the online services industry