VP Digital Marketing

Company Description

Belong.life is the world’s largest AI-driven patient engagement platform.

We are bringing the power of AI, data, and communities to patient engagement and healthcare.

Our offices are located near Yehud and the Airport.

Our website: https://belong.life/

Role Description

We are looking for a motivated CMO with B2C expertise to join our Marketing team.

What We’re Looking For:

• At least 5 years of growth experience, with a deep focus on performance-based growth marketing
• Understanding of B2C business models and funnels, ideally within the tech or healthcare industries, with a deep understanding of target audience needs and behavior
• Highly skilled in PPC campaign management
• Analytical, technical, and data literate – able to use various sources of data and performance metrics to drive decisions, prioritize initiatives, and optimize campaigns
• Demonstrated success in developing and executing effective marketing strategies that align with business goals and drive measurable results
• Experience leveraging a portfolio of marketing channels and tactics (Facebook, Google, TikTok, Instagram, Twitter, LinkedIn, etc.) to run effective campaigns
• Knowledge of the vendors, tools, and systems across the evolving marketing landscape
• Oversee the go-to-market B2C strategies and execution, including GTM plans, ongoing campaign optimization, and measurement
• Strong interest in startups
• High-energy personality

What You’ll Do:

• Own achievement of weekly and monthly KPIs, including new client acquisition, CAC, retention, LTV
• Design and implement optimization tests across our end-to-end client funnel (from acquisition through lifecycle retention)
• Monitor and analyze marketing performance metrics and regularly report to executive leadership on the effectiveness of marketing initiatives.
• Manage marketing budgets and allocate resources to maximize impact and ROI.
• Develop and drive lifecycle retention programs, including transactional messaging, trigger programs, and large-scale campaigns
• Partner with cross-functional teams (Product, Creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs