Head of Demand Generation

CYBER BACKGROUND PREFERRED

🍭🍬 Sweet is a promising Cybersecurity startup that delivers the first Cloud Runtime Security Suite for Cloud Workloads. Founded by the IDF's former CISO, Sweet's solution shifts cloud security right by covering security in runtime across all: Detection, Response, Vulnerabilities, and Posture Management. Join us to build the next generation of cloud security. We’re going places. 🙂

Position Overview:

We are seeking an experienced, dynamic Head of Demand Generation to drive our marketing efforts and spearhead the generation of high-quality leads and demand for our cloud cybersecurity suite. The ideal candidate will be a strategic thinker with a success partner mentality, a strong background building cybersecurity demand programs from scratch, and a proven track record of hitting ARR goals through relevant channels.

🍬 Responsibilities:

• Develop and execute comprehensive demand generation strategies to drive awareness, engagement, and lead generation.
• Collaborate closely with the marketing team, content and Product Marketing to create targeted campaigns that resonate with our target audience and align with overall company goals.
• Understand and help crystalize our GTM efforts, ICP, and targeting.
• Utilize marketing software platforms such as HubSpot, SalesForce, Gong, Dripify, Apollo, ZoomInfo, Lusha, LI Sales Navigator, and others to optimize campaign performance and track metrics.
• Oversee and manage PPC campaigns across various platforms including Google Ads, LinkedIn, and other relevant channels to maximize ROI.
• Analyze campaign data and metrics to refine strategies and ensure continuous improvement in lead generation efforts.
• Work closely with sales teams to ensure alignment of marketing initiatives with sales objectives and contribute to the achievement of revenue targets.
• Work closely with other Marketing team members to maximize field ROI via industry events and curated BizDev events.
• Stay updated on industry trends and best practices in cybersecurity marketing to implement innovative and effective demand generation strategies.

🍬 Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Minimum of 5 years of experience in cybersecurity demand generation or a similar role within the cybersecurity industry.
• Proficiency in using marketing software platforms such as HubSpot, SalesForce, Gong, Dripify, Apollo, ZoomInfo, Lusha, LI Sales Navigator, and expertise in leveraging these tools for successful campaigns.
• Proven experience managing PPC campaigns across Google Ads, LinkedIn, and other relevant platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaign performance.
• Excellent communication and leadership skills to collaborate effectively with cross-functional teams and drive marketing initiatives.
• Strategic thinking and a results-driven approach to achieving marketing and sales objectives.