Free People Digital Marketing Coordinator

Overview: Free People is looking for a motivated Digital Marketing Coordinator. The ideal candidate is proactive and detail-oriented and will play a key role in the execution and growth of our email program. The Coordinator is responsible for managing and executing marketing email campaigns to Free People customers across multiple business units and initiatives. This role sits within the Free People Digital Team, a cross-functional group that manages Free People’s direct to consumer business and includes Analytics, Consumer Insights, Content, Marketing and UX. Our integrated team structure and culture of professional development will provide opportunities for team-oriented individuals wanting to pursue a career in email and digital marketing.

Responsibilities:

• Set up, QA, and deploy marketing email campaigns for the brand
• Manage the marketing email calendar, liaise with other marketing planning calendars
• Coordinate and communicate with Merchandising, Graphic Design, Brand and Stores teams to ensure timely delivery of all email campaigns
• Maintain email performance reporting and analysis
• Execute A/B tests and report on results
• Collaborate on audience segmentation execution and strategy
• Attend relevant meetings to understand business needs
• Support cross-functional Digital team projects monthly and quarterly

Knowledge, Skills and Abilities:

• A curiosity about email and digital marketing
• Effective time and project management, and organization skills
• Proven ability to balance multiple projects and priorities at once
• Excellent attention to detail and quality assurance capabilities
• Clear communication style
• Ability to collaborate and build relationships across different groups
• Ability to prioritize responsibilities
• Demonstrated experience with marketing performance data
• Strong knowledge of Word, Excel and PowerPoint
• Ability to learn new concepts and software applications quickly
• Positive attitude, passion for the Free People brand

Qualifications:

• 1-2 years of experience in marketing
• Salesforce or other ESP experience a plus
• Prior experience in executing email campaigns a plus
• Knowledge of HTML a plus
• E-commerce experience and interest in retail preferred

Education:

• Bachelors (B.A. or B.S.) from a four-year college or equivalent with a degree in Marketing or related field

Location: Philadelphia, PA

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression),religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.