ASO & Growth Lead

Description

Tango is a successful, market leader, a live-streaming Platform with 450+ Million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents.

Tango live stream was founded in 2018 and is powered by 350+ global employees operating in a culture of growth, learning, and success!

The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”.

The best way to describe Tango's work style is not to use the word “impossible”. We believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!

Do you want to join the party?

Responsibilities

• Analyze daily organic data in depth, quality metrics & trends
• Be the gatekeeper to our app by articulating the story through our app store pages on all platforms (Google Play, App Store, Web)
• Make sure our App Store Pages are fully optimized for Search Visibility and Conversion
• Maintain close coordination with other Marketing teams and Product Owners to ensure alignment throughout the marketing funnel
• Work with Marketing's Creative team to plan and deliver creatives
• Formulate and execute experiment strategy
  
  

• 3+ years of B2C experience
• Proven analytical competencies
• ASO management experience - Must
• Storyteller and creative thinker, someone who can communicate ideas and guide designers and copywriters
• Research-Oriented – A curious individual who loves digging into qualitative and quantitive data
• Strong background in Excel
• Very advanced/Native English
• SEO management experience - Plus