Search Engine Optimization Specialist

Auctentic is a global company that acts as a broker of pre-owned diamonds, gemstones and luxury watches. Founded on the need of people to sell their jewelry online in a simple and reliable way. Developed by senior gemologists with twenty years of experience in the diamond industry, in collaboration with a strong global network of over 2000 international buyers.

Our primary focus revolves around serving the B2C sector, operating primarily in the European markets of Italy, France, and Spain.

We invite you to explore one of our websites : http://www.authentic.com or http://www.clarity100.com (Clarity is our latest brand operating in the French market)

Auctentic is seeking an SEO Content Specialist to join our internal marketing team.

As an SEO Content Specialist, you will be working on optimizing our website content. You will be expected to write the best SEO content to beat our competitors. You will be responsible for implementing best practices for SEO, which include internal link building, external link building, keyword research, and related tasks. This position involves strong analytical and copywriting skills.

What You Will Do:

• Conduct in-depth keyword research to identify relevant and high-traffic keywords. Analyze keyword competition and trends and develop keyword strategies for content optimization.
• Optimize website content, meta tags, headings, and internal linking structure for SEO.
• Ensure website pages load quickly and are mobile-friendly, and implement schema markup where appropriate.
• Collaborate with content creators to develop SEO-friendly content.
• Create content guidelines and best practices, and ensure content aligns with keyword strategies.
• Perform website audits to identify technical SEO issues. Address issues such as crawl errors, broken links, and duplicate content.
• Optimize site architecture for better search engine indexing.
• Utilize SEO tools to monitor website performance and rankings.
• Provide regular reports on SEO progress and key performance indicators.
• Analyze the data to identify areas for improvement and adjust strategies accordingly.
• Research and analyze competitor websites and SEO strategies to identify opportunities to outperform competitors in search rankings.
• Stay up-to-date with search engine algorithm changes and industry trends, and adjust strategies to align with algorithm updates.

What We Expect:

• Passionate about SEO Optimization and Content Writing
• Proven success in search engine optimization
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or similar tools
• Strong understanding of search engine algorithms and ranking factors.
• Excellent analytical and problem-solving skills.
• Strong communication and teamwork skills.
• Knowledge of HTML, CSS, and website development is preferred.
• Fluency in English is essential, both spoken and written.
• Additional languages such as Italian, French, or Spanish - advantage