Campaign Manager-PPC

Company Description

Effectivate is a company that developed a web-based neuro-wellness application for cognitive training.

Role Description

This is a full-time on-site role for a Campaign Manager-PPC.

The Campaign Manager-PPC will oversee the creation and execution of paid search campaigns aimed at increasing brand awareness and responsible for generating leads.

It involves working closely with the Sales team to develop and implement targeted campaigns, optimize performance with keyword research, and report on campaign analytics on platforms such as Google Analytics, Google Tag Manager&Google Data Studio.

What will you do?

• PPC- you will Track and analyze campaign performance.
• Manage and operate the digital channels (Facebook, Google, YouTube, Taboola, Outbrain, and Instagram).
• Responsible for the webinars.
• Create and manage marketing automation funnel.
• The role requires preparing monthly ROI reports.
• Achieving monthly targets.

Qualifications:

• Full-time availability
• 3+ years experience as a campaign manager.
• At least one role in a Start-up company or experience in B2C marketing is an advantage.
• Strong attention to detail and work ethics
• Ability to work independently reporting Directly to Marketing Department Manager.
• Excellent communication skills.
• Familiarity with Smoove system - advantage.
• Experience with Tag Manager and Zapier - Mandatory.
• Team player
• Multitasker