Senior PPC Manager

To a leading academic institution with an expanding marketing team, and we are currently seeking an experienced Digital Media Manager to join our dynamic team. This position offers excellent opportunities for growth

Location: Central/Shfela Region, Israel

Employment Type: Full-time

Responsibilities:

• Develop and implement marketing strategies across various digital platforms to promote the academic center
• Continuously optimize marketing activities through campaign improvements and effective communication strategies
• Analyze and provide reports on advertising effectiveness using quantitative research methods
• Collaborate with internal stakeholders and external suppliers to ensure seamless delivery of marketing initiatives

Requirements:

• Minimum of 2 years of experience in a similar role within an internal team or media agency
• Strong expertise in building and managing digital media systems, with a focus on medium-large scale SEM activities
• Proficiency in Google advertising platforms and META
• In-depth knowledge of Google Analytics for performance tracking and insights generation
• Excellent data analysis skills to extract meaningful insights from complex datasets
• Technical proficiency in implementing measurement integrations using Google Tag Manager
• Advanced Excel skills
• Proactive, creative mindset with the ability to work collaboratively in a team environment
• A relevant bachelor's degree is an advantage
• Previous experience in the higher education market is a plus
• Familiarity with content promotion systems is highly beneficial