Senior Product Marketing Manager

Description

We are looking for a Product Marketing Manager to join our growing marketing team.

As a Marketing Manager at Panaya, you'll be responsible for transforming technical product capabilities into compelling narratives that drive new sales, brand awareness, and product usage.

The primary responsibility is to create effective marketing programs, develop collaterals to promote Panaya solutions and write engaging content to raise brand awareness and generate leads. You will work closely with the Product team to understand what the latest product updates are and how they should be promoted to the audience. Ultimately, you should be able to oversee marketing content initiatives to ensure customer engagement, brand consistency, and a positive customer experience.

Responsibilities

• Plan, build, and manage the product marketing strategy and roadmap
• Define use cases and product messaging, positioning, and value propositions
• Become a subject matter expert with an in-depth understanding of the market and products, including overall value proposition, features, functionality, and the verticals and use cases in which they are relevant
• Plan the launches of new product features and releases to drive interest and product adoption. This includes creating product videos, emails, blog posts, etc., and managing the cross-functional implementation of the plan
• Drive the core message and strategy for customer-facing materials and sales enablement collateral, from white papers to videos to pitch decks, working closely with content creators
• Become a leading contributor to webinar and community marketing – planning and execution
• Build and maintain our ICP and actual buyer persona documentation
• Build and maintain our market intelligence efforts
• Lead the production of customer case studies and the submission of customer reviews

Requirements:

• 3+ years of product marketing experience with proven experience in B2B SaaS marketing – MUST
• Experience in the SAP ERP industry – strong advantage
• Successful track record in go-to-market strategies
• Hands-on experience in developing high-quality marketing collaterals for SaaS Solutions (incl. marketing plan, campaign brief, roll out, webinars and etc.)
• Strategic thinking –ability to transform technology into a clear business proposition.
• Self-driven, team player, and able to work in a fast-paced environment.
• Creative and influencing – ability to create succinct, relevant, innovative, and clear ways of communicating.