Retention Marketing Manager

Theranica, a Digital Therapeutics company - is looking for a data-driven Retention Marketing Manager to lead the Nerivio® brand growth. 

Nerivio is an award-winning wearable and a true innovation in healthcare. Nerivio is the first FDA-cleared and CE-marked prescription migraine neuroband designed to treat and prevent migraine. Currently serving people living with migraine in the USA, India, and soon Europe, this wearable is making a significant impact in the migraine industry.

At Theranica, we are dedicated to expanding our proprietary technology to develop solutions for additional idiopathic pain conditions, underscoring our commitment to enhancing the quality of life for many.

Keep reading if you:

• Have hands-on experience managing users' lifecycles and retention for B2C/SaaS/consumer brands
• An expert at crafting focused marketing messages and guiding users through the funnel
• Capable of combining data-driven strategy with conceptual thinking and creative execution

You will lead and be responsible for driving retention and revenue growth of the Nerivio band. You will lead projects from conception to implementation, while collaborating and managing people from a variety of departments throughout the entire process. You must be able to activate people in a variety of positions and with varying degrees of seniority, ensuring that everyone aligns with your plan and fulfills each task. 

As a key player within the digital marketing team, you will do:

• Develop one-to-one retention and conversion strategies
• Be responsible for emails, push notifications and in-app communications with users - multi-tier automations based on usage
• Monitor, analyze, and optimize user journeys, on app and physical experiences, from ideation to execution 
• Create engaging content for the conversion funnels, including product education, guides, video scripts, concierge tools, and best practice articles.
• Lead strategic initiatives and programs to drive new users' stickiness and help existing users get more value out of Nerivio
• Conduct user interviews and run surveys. Translate user feedback into product and marketing improvements and shape the Nerivio app flows and messages
• Collaborate with multiple departments and focal points, such as BI, R&D, medical affairs, designers, writers, etc.

Skills and requirements:

The person in this position must keep velocity even without clear directions, and move based on their best knowledge and instinct in dynamic environment.

• US English native or native-level - speaker/writer - mandatory
• understanding of customer motivations
• Proven track record of growing revenue through users retention strategies, preferably from a SaaS or B2C company
• Excellent at asking the right questions and extracting actionable insights from data
• Ability to run a marketing campaigns/automations from ideation to execution including writing the content when necessary
• Ability to manage multiple projects at once and excel in execution, from ideation through implementation and scale
• Ability to think outside the box, come up with new ideas, and solve problems creatively 
• Self-motivation with the ability to work well independently and within a team - a “roll up my sleeves” attitude and a self-learner
• A highly effective communicator and team player with a contagious “can-do” attitude

Big plus if you:

• Have experience with migraine
• HTML, CSS and SQL knowledge (e.g. Tableau)
• Experience with Intercom or any other CMS/comms automation tool
• Keen eye for design

This is a full-time hybrid position. Working remotely or in the Netanya office.