Head of Marketing

What do we do? In short, Kimonix helps eCommerce brands manage their merchandising like retail pros, by leveraging our advanced AI-powered technology. Till date, we helped our customers to optimize their sales and inventory worth more than 1$ Billion (yup, that’s right), increase profit and fulfill business goals.

What will you actually be doing?

As the Head of Marketing, you will be a key player in strategizing and delivering our business mission and amplifying our brand's value to customers and partners in the eCommerce industry. This is a unique opportunity to shape our brand's voice, craft compelling narratives, and drive awareness and engagement through creative, strategic marketing efforts. This position requires an analytical mindset, a flair for creativity, and a proven track record in successful B2B SaaS marketing.

Responsibilities:

• Brand Strategy & Positioning: Develop and implement a comprehensive marketing strategy. Position Kimonix as a thought leader and innovator in eCommerce and Shopify space.
• Content Creation & Messaging: Craft compelling content and messaging that effectively communicates our unique value proposition. Oversee the creation of marketing materials, including sales presentations, website content, email campaigns, social media, and print materials.
• Marketing Campaigns: Design, execute, and optimize marketing campaigns to boost brand awareness, engage customers, and drive lead generation. Measure and report on the performance of campaigns to ensure they meet objectives.
• Market Research & Analysis: Conduct market research to identify trends, opportunities, and competitor positioning to refine our messaging and stay ahead in the industry.
• Collaboration with Leadership: Work closely with the CEO and other key stakeholders to ensure marketing efforts are aligned with business goals and strategy.
• Website Management: Oversee and enhance website content, ensuring it aligns with our brand messaging and engages visitors. Manage SEO/SEM and digital advertising strategies to drive traffic and conversions.

Requirements:

• A minimum of 2 years of experience in SaaS marketing in a B2B industry
• English: native/fluent
• Experience in managing PPC ads (Google, Meta, etc)
• Experience in creating and editing content.
• Experience in e-Commerce SaaS is a huge advantage!
• Experience in managing CMS is an advantage
• Experience in managing design projects
• Analytical mindset with the ability to derive insights from data.
• Self-motivated and results-oriented, with the ability to work both independently and creatively.
• Adaptability and willingness to embrace change in a startup environment, demonstrating a proactive and entrepreneurial mindset.