PPC Manager

PPC Manager

Bookaway is changing the way people travel. We are a high-tech company that develops an online platform for ground travel, committed to simplifying the process of booking services from local transportation providers across the globe. Bookaway is a B2C company that serves millions of users 24/7.

Bookaway’s mission is to help people experience the liberation of travel and enjoy the ride. we have grown to offer a global network of transportation options in destinations worldwide, offering travelers easy access to a wide variety of luxury and budget buses, ferries, and trains.

Bookaway is looking for a talented, highly-motivated PPC Specialist to join us! You will be responsible for all paid acquisition efforts across all PPC platforms to achieve volume, quality and ROI goals, with big budgets accounts.

You’ll join our Marketing team based in our headquarters, Ramat Gan, Israel.

You will:

• Take ownership of all paid channels end to end including developing and implementing short and long-term marketing strategies in order to increase brand awareness and sales.
• Setting up, managing and optimizing all campaigns, analyzing the activity and providing analytical and valuable insights.
• Work closely with various business functions to identify opportunities, analyze and interpret trends and automate processes.
• Conduct thorough keyword research, ad copywriting, and A/B testing to continually improve campaign performance.
• Mention the work with the product on a roadmap for automation, something like: Characterize recommendations for improving and automating our in-house technology supporting Google ads setup and optimization across thousands of accounts

Qualifications

• 3-4 years of experience in managing SEM campaigns, specializing in Google AdWords - Mandatory
• Analytical Skills - proficient in Microsoft Excel and large data analysis - Mandatory
• Excellent interpersonal and communication skills
• Ability to work independently and in a team environment.
• Fluent in English - Verbal and written.
• Facebook, Tiktok advertising experience - an advantage 
• Knowledge in HTML and AdWords Script - an advantage
• Ability to create dashboards, and work with Google Analytics tools, Tag Manager, and Data Studio - an advantage 
• BSc/BA in Economics, Finance, Mathematics, Statistics, Industrial Engineering or other - an advantage
• Creativity, out-of-the-box thinking 
• Growth mindset
• e-commerce/b2c Experience managing budgets of at least $100k/month