Head of Lifecycle Marketing

About Us:

Welcome to Mixtiles! In the beginning, in 2016, we were just two best friends working on a simple idea: how to make it super easy to turn your favorite smartphone photos into awesome wall art.

Today, we have multiple product lines, including Mixtiles, Mixtiles Art, Easyplant, Around, and Daydream. And we're shipping new products every year.

We're cutting edge in everything we do. Our products make use of advanced AI and AR technologies. Our marketing teams spend $50M+, working with top influencers and advertising on huge channels such as national TV. Our data teams handle vast amounts of data without hiccups. Our manufacturing floors have robots, and our 10+ facilities span multiple continents.

Our team is lean; we're just ~100 super-talented team members serving millions of customers every year. This means every single person on our team delivers real impact and has a lot of autonomy.

We love what we do, and we love people who love what they do. If you're that kind of person, read on.

Why we believe the Head of Lifecycle Marketing role is a great opportunity:

• Mixtiles has over 3M customers worldwide
• One of our biggest priorities is growing repeat revenue by motivating customers to make incremental purchases
• Succeeding at selling new products to existing customers will bring significant strategic advantages including faster growth, better margins and a higher valuation
  
  

• Formulate and execute a strategy for growing repeat revenue from existing customers
• Direct control of our lifecycle channels (email, sms etc.) and horizontal control of acquisition channels, digital products and packaging
  
  

• Proven track record of delivering significant growth in repeat revenue
• Deep customer understanding of why people would want to buy what product, and when
• Zero to one thinker who can re-conceptualize goals and needed day to day operations
• Highly analytical with a great ability of asking the right questions and understanding what data is needed to answer them
• Has a good eye for design and solid copywriting skills
• Able to lead teams and work effectively with multiple functions