Marketing Manager

职责范围：

品牌发展与策略：

• 制定并实施全面的营销策略，以实现业务目标并提高品牌知名度和形象。

• 进行市场研究并分析行业趋势，以确定目标市场、客户需求和竞争定位。

团队管理：

• 与内部团队（包括设计师、开发人员和内容创建者）合作，确保所有营销材料的品牌一致性和一致性。

• 管理和指导外部供应商和机构以提供优化的结果。

内容管理：

• 管理创意审批，确保所有渠道的所有资产均符合品牌准则。

• 规划、优化和管理本地化内容的创建，以确保对目标受众的吸引力。

社交媒体和电子商务：

• 设计跨不同平台的社交媒体策略并确保按计划正确执行。

• 通过了解媒体渠道和相关技术的最新趋势，推动主题专业知识的发展。

• 协助并参与自有渠道的管理，包括但不限于官网、APP、社交媒体账号。

• 管理和监督所有数字营销计划，包括SEO、SEM、电子邮件营销。

项目和活动管理：

• 制定并执行符合公司目标的活动策略。

• 创建详细的项目/活动提案、简报、计划、预算和时间表。

• 监督活动的所有后勤方面，包括设置、登记、餐饮、视听设备和标牌。

• 确保所有营销活动为与会者提供无缝且难忘的体验。

岗位要求：

1. 有以色列工作签证

2.整合营销活动的战略规划和执行（付费媒体、自有渠道、有机社交和标牌、活动实施），3年以上

2. 跨职能项目领导3年以上

3. 有带领团队经验，1年以上。

4. 领导成功营销活动的记录

5. 优秀的书面和口头沟通能力，能够创造引人入胜的内容并有效地表达想法。

6. 市场营销和/或商业学士学位（或更高）

7.流利的英语听说读写工作水平，懂希伯来语更佳。

感兴趣请将简历发送至：[email protected]

JD:

1.Brand Development and Strategy:

• Develop and implement comprehensive marketing strategies to achieve business objectives and increase brand awareness and image.

• Conduct market research and analyze industry trends to identify target markets, customer needs, and competitive positioning.

2.Team Management:

• Collaborate with internal teams, including designers, developers, and content creators, to ensure brand consistency and alignment across all marketing collateral.

• Manage and direct external suppliers and agencies to deliver optimized result.

3.Content Management:

• Manage creative approvals ensuring all assets across all channels meet the brand guidelines.

• Plan, optmize and mange creation of localized contecnts to ensure attraction of target audiences.

4.Social Media and E-Commerce:

• Design social media strategies across various platforms and ensure proper execution been carried out on schedule.

• Drive subject matter expertise by staying current on trends across media channels and related technologies.

• Assist and participate in management of own channels include but not limited to official website, apps and social media accounts.

• Manage and oversee all digital marketing initiatives, including SEO, SEM, email marketing.

5.Project and Event Management:

• Develop and execute event strategies that align with the company's goals and objectives.

• Create detailed project/event proposals, briefs, plans, budgets, and timelines.

• Oversee all logistical aspects of events, including setup, registration, catering, AV equipment, and signage.

• Ensure a seamless and memorable attendee experience for all marketing events.

Requirements:

1. 3+ years of experience in Strategic planning and execution of integrated marketing campaigns (paid media, owned channels, organic social and signage, event implementation)
2. 3+ years of experience in Project leadership in a cross-functional
3. Excellent written and verbal communication skills, with the ability to create compelling content and present ideas effectively.
4. Bachelor's degree (or higher) in marketing and/or business
5. Fluent in English - reading writing speaking and listening at work,
6. It’s a plus to know Chiense