National Account Manager, Target

Califia Farms is seeking a highly motivated, experienced National Account Manager to develop our rapidly growing Target business. A successful candidate will have an entrepreneurial spirit, the ability to develop and execute Target-specific growth strategies and enjoy analyzing data to create fact-based category leadership presentations for driving positive sales results.

• Support Target headquarter sales calls in Minneapolis; must have an overall knowledge of the entire competitive retail landscape
• Jointly develop annual business growth, sales and margin plans in line with company strategic goals
• Manage the entire Califia portfolio of plant-based products
• Oversee accurate and timely forecasts for volume, trade spend, and profitability
• Direct and monitor all aspects of trade promotions (including post-event analysis), to ensure effective investment of funds
• Ensure successful execution of Califia trade and marketing programs at Target
• Manage broker partner sales execution and conduct regular business reviews
• Provide insights for, and participate in, internal/external business reviews across multiple categories to promote and grow Califia sales at Target
• Be a customer advocate to Califia HQ to ensure Target receives appropriate levels of organizational support
• Build strategic partnerships to include annual Joint Business Plan, appropriate Top to Top interactions and disproportionate share of mind in categories that Califia plays
• Assist in planning and executing Target exclusive product offerings
• Travel requirements varies, up to 25%
• Bachelor’s Degree desired with at least 3-5 years of relevant experience in food and beverage industry
• Outside sales management experience & demonstrated sales achievement
• Keen understanding of syndicated data (IRI, SPINS, Nielsen, Retail Link) and how to use it for internal and external analysis and planning
• Broker management experience desired
• Experience with CRM tools such as Salesforce and automated trade spend systems such as Exceedra
• High proficiency with MS Office (PowerPoint, Excel, Word)
• Excellent communication and presentation skills (written and verbal)
• Demonstrated success with an emerging brand or highly competitive consumer products category
• Must be comfortable with ambiguity, self-starter and possess an entrepreneurial spirit to get things done
• Relentless competitor