Sr Manager, Marketing Insights & Analytics

Our client is a thriving health & wellness brand and they are seeking a Sr Manager of Analytics to help them with attribution modeling and growth.

Must be in office in Santa Monica 4 days a week

Responsibilities:

● Designing, running, and analyzing experiments (A/B tests, conversion lift tests, brand lift tests etc..) to inform the best path forward for the business using statistically significant results.

● Helping to solve for post-ATT multi-touch attribution modeling needs

● Creating marketing mix models through regression modeling, open-source models, or other software solutions

● Improve the performance of marketing channels by determining the incremental lift of each channel and correct allocation of spend through carefully designed experiments

● Run experiment testing calendar to derive insights

● Build organization’s first marketing mix model

● Enable effective decision making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format.

Requirements:

• Quant degree
• 4+ years of experience in statistical analysis / data science
• Prior experience building MMM models for a retail, CPG or e-commerce brand.
• Proficient in data analysis, visualization, and insights generation using large amount of data
• Familiarity with concepts like MMM, MTA, funnel analysis, probability models that assume heterogeneity (gamma / beta distributions)
• Experience using SQL, Microsoft Excel, Python, or other statistical tool
• Experience with data visualization solutions, such as, Redash, Tableau, Salesforce, PowerBI, and/or Data Studio.

Send resumes to [email protected]