Product Marketing Manager

Description:

Artlist is a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io.

Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment.

In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels.

You’ll act as the key driver who makes things happen—working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and Data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact.

What You’ll Do

• Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
• Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
• Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
• Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
• Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
• Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
• Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
• Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

• 4+ years of experience as a Product Marketing Manager (PMM) within a SaaS, tech, or creative tech environment.
• Proven GTM Execution: Demonstrated track record of leading fast-paced product launches and multi-channel marketing initiatives.
• Fast-Paced Doer: Highly execution-driven with a "get-things-done" mindset, comfortable moving fast in a dynamic, high-growth environment.
• Clear & Powerful Communicator: Exceptional English storytelling and copywriting skills, with the ability to convey value simply and concisely without overcomplicating things.
• Cross-Functional Orchestrator: Strong ability to collaborate with and drive action across Product, Design, Copywriters, Growth Marketers, and Sales.
• Tech-Forward & AI-Savvy: Enthusiastic about leveraging modern AI tools and platforms to speed up workflows and scale execution.
• Data-Informed Mindset: Comfortable using funnel metrics and performance data to optimize messaging and measure campaign success.