Marketing Operations Manager

We are seeking an experienced and dynamic Marketing Operations Manager with experience working for B2B companies to join our team and lead our marketing efforts. The ideal candidate will have a strong background in marketing automation systems and processes, with a focus on driving lead generation and nurturing strategies. The candidate should be well-versed in managing websites, optimizing conversion rates, and leveraging marketing technology to achieve business objectives.

Responsibilities:

• Marketing Automation:
• Utilize marketing automation systems, with a minimum of 2 years of experience on HubSpot, to design, implement, and optimize lead generation and nurturing campaigns.
• Develop and execute automated workflows to streamline marketing processes and enhance customer engagement.
• Ensure seamless integration and synchronization between marketing automation systems and Salesforce.
• Website Management:
• Oversee the management and optimization of our WordPress website to enhance user experience and align with marketing goals.
• Implement best practices to increase website conversion rates and drive measurable results.
• Regularly update and optimize website content and assets to reflect industry trends and company messaging.
• SEO Strategy:
• Collaborate with our SEO agency to develop and execute effective strategies to increase organic traffic to the website.
• Stay current with SEO trends and algorithms to ensure our content ranks high on search engines.
• Conduct regular SEO audits and implement necessary optimizations.
• Lead Generation and Nurturing:
• Create compelling landing pages for paid traffic campaigns to maximize lead capture and conversion.
• Develop and execute lead nurturing campaigns to move prospects through the sales funnel.
• Analyze campaign performance metrics and adjust strategies for continuous improvement.
• B2B Marketing Technology Stack:
• Stay informed about the latest trends and advancements in B2B marketing technology.
• Evaluate, recommend, and implement new tools and technologies to enhance marketing efficiency and effectiveness.

Qualifications:

• Minimum of 3 years of experience in B2B marketing, with a focus on marketing automation..
• In-depth knowledge of HubSpot with at least 2 years of hands-on experience.
• Experience with Zapier to facilitate seamless integration and automations between various marketing and sales tools.
• Proven experience managing websites, preferably on WordPress.
• Familiarity with Salesforce integration and synchronization processes.
• Strong understanding of the B2B marketing technology stack.
• Excellent analytical and problem-solving skills.
• Proactive mindset with a demonstrated ability to take initiative and lead from end-to-end – from ideation to implementation – to make a measurable impact on objectives.
• Demonstrated ability as a team player with a track record of effectively collaborating in a team-oriented environment.