Dental Product Marketing and Content Lead

Recently established with a mission to accelerate the digital transformation of the Dental industry and supported with a disruptive and new offerings, Stratasys is looking for rock-star individuals to join our talented and growing Dental team.

The role of Dental Product Marketing and Content Lead will be instrumental within our Dental Marketing team, contributing significantly to our ambitious growth plans. We invite you to join us and actively participate in shaping the future landscape of the dental industry."

Position Summary:

Stratasys, a leader in additive manufacturing technology, is seeking a highly motivated and skilled Product Marketing Lead to join the Dental Product Marketing Team. The ideal candidate should have experience in the dental industry coupled with proven marketing and content creation expertise.

Key Responsibilities:

Product launch:

• Conceptualize new product positioning relative to existing products and the customer's perspective.
• Collaborate with product, marketing, and PR teams to create all product launch related assets including brochures, web pages, data sheets, case studies, etc.
• Work with global teams on product launch calendar and advise on regional strategy.
• Review and direct designs for catalog layout, web pages, flyers, and emails.

Content strategy & content development:

• Develop and manage the dental vertical content calendar across different communication channels including the Stratasys website, social media, and external trade publications.
• Craft compelling and value-added content such as eBooks, blogs, emails, testimonials, and case studies.
• Leverage opportunities to tell creative, proactive stories outside of launches.
• Manage external and internal content creators.

Website Content Management:

• Drive the creation of new digital assets and ongoing optimization of website content, ensuring it resonates with the target audience and supports the customer journey.
• Create landing pages to support campaigns.

Campaign Oversight:

• Collaborate with internal service providers and working with external vendors to create and ensure successful execution of multi-touch campaigns.
• Coordinate closely with cross-functional teams to ensure alignment and integration of campaigns with overarching marketing strategies.

Stay abreast of emerging technologies and trends within the dental industry, evaluating their potential for integration into existing marketing strategies.

Qualifications:

- Native English speaker with exceptional written and verbal communication skills.

- 7+ years of demonstrated experience in marketing, specifically within the dental industry, is mandatory.

- 3+ years proven track record writing for print media (brochures), social media, web pages.

-Experience planning and executing integrated marketing campaigns managing vendors including graphic designers, content writers, marketing agencies.

- Ability to thrive in a fast-paced, dynamic environment and collaborate effectively with cross-functional teams and liaise successfully in a complex organization.

- Creative mindset coupled with a strategic approach to content development.

- A confident self-motivated team player with a can-do attitude

- Ability to travel 10% of the time