Product Marketing Manager

Join our dynamic startup as a Product Marketing Manager, leading the successful introduction of our innovative product to the market! You'll drive strategies across the product lifecycle, collaborating with various teams to ensure impactful launches.

Key responsibilities include:

1.Product Positioning and Messaging:

Define and craft compelling product messaging and positioning that resonates with target customers.

Differentiate the product from competitors and highlight its unique value proposition.

2.Market Research:

Conduct market research to understand customer needs, market trends, and competitive landscape.

Use customer feedback and data analysis to refine product features and offerings.

3. Go-to-Market Strategy:

Develop and implement comprehensive go-to-market strategies for new product launches.

Collaborate with cross-functional teams, including sales, marketing, and product development, to ensure successful product launches.

4. Content Development:

Create marketing collateral, such as sales presentations, product datasheets, and case studies

Develop content for online and offline marketing campaigns, including blog posts, whitepapers, and social media content

5.Sales Enablement:

Provide sales teams with the tools, training, and resources needed to effectively sell the product.

Create sales materials, conduct product training sessions, and develop pricing strategies.

6.Product Performance Analysis:

Monitor and analyze product performance metrics, such as sales data, customer feedback, and market share.

Use data insights to make informed decisions and adjustments to the marketing strategy.

7.Competitive Analysis:

Stay informed about competitors and industry trends.

Identify opportunities for product improvements and adjustments to maintain a competitive edge.

Qualifications:

Minimum of 3 years’ experience as a Product Marketing Manager

Master's degree in marketing, business, or a related field

BSc. in Mechanical Engineering or Electrical Engineering – an advantage

Solid hands-on experience in product management of multidisciplinary products, preferably in the relevant industry

Strong analytical, communication, and presentation skills

Exceptional project management and cross-functional collaboration abilities

Familiarity with marketing tools and software, such as CRM systems and analytics platforms

Strong understanding of the target markets and customer needs

Demonstrated experience across the full cycle of new product development, from conception to end of service

Experience in commercializing products requiring complex combinations of disciplines

Skills and Competencies:

Strategic thinking and problem-solving

Excellent communication and storytelling skills

Data-driven decision-making

Creative thinking and innovation

Technical background

Team leadership and collaboration

Adaptability and ability to work in a fast-paced environment

Quick learner, self-managed to absorb new information effectively