Senior Product Marketing Manager

Who we are:

We’re a team of doers from all walks of life who share a passion for AI and innovation.

We firmly believe in personal growth, care deeply about our work, and aspire to be world-class in everything we do.

The Opportunity

As Anyword’s senior product marketing manager, you will play a pivotal role in developing and executing go-to-market strategies for our innovative solutions, targeting upmarket companies and enterprise organizations. You will collaborate closely with sales, customer success, marketing, and product teams to ensure that our products are effectively positioned, communicated, and sold to our target audience.

Responsibilities:

• Thought leadership - Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking engagements.
• Market research - Develop a deep understanding of the market, customer segments, and their pain points through close collaboration with sales and customer success teams.
• GTM strategy - Create and execute go-to-market plans for new product features and releases, ensuring alignment with overall business objectives.
• Sales enablement resources - Empower the sales team with high-impact sales collateral, training, and tools that facilitate the selling and upselling process.
• Customer stories and case studies - Collaborate with the customer success team to identify customer stories and develop case studies and testimonials showcasing the benefits of our products.
• Messaging - Translate technical details into benefits for the user, crafting value-driven messaging that resonates with the target audience.
• Product marketing content - Work closely with marketing to create compelling content such as blog posts, whitepapers, webinars, and presentations that articulate the benefits and differentiators of our products.
• Partner with product managers - Align on product strategy and communicate new developments to both internal stakeholders and the market.
• In product communication - Oversee and update the product content within the product itself, on our website, and in customer-facing materials to ensure consistency and accuracy.

Qualifications:

• Self-driven - You are an entrepreneur in soul, thriving in a fast-changing environment, with the ability to create certainty and clarity in an uncertain environment.
• 5+ years of product marketing experience with proven experience with a B2B SaaS Platform
• Demonstrated success in positioning and launching products that meet and exceed business objectives.
• Excellent written and verbal communication skills, with the ability to convey complex ideas in a clear and concise manner.
• Proven ability to work cross-functionally, aligning multiple stakeholders and teams.
• A strong sense of ownership, drive, and urgency, with the capacity to work independently to deliver results.
• Experience in market analysis and strategic planning.
• Deep understanding of target customer personas and their pain points
• Solid analytical skills and the ability to use data to drive decision-making.