VP Brand Marketing

As the VP of Brand Marketing, you'll lead our brand's media relations, influencer campaigns, and talent engagements. This crucial role involves strategic leadership, team management, and collaboration with internal and external partners to amplify our brand message across various channels.

Key Responsibilities:

• Strategic Leadership: Lead and mentor a specialised internal team to achieve key performance goals.
• Agency Coordination: Manage external agency relationships, ensuring their alignment with brand strategies.
• Cross-functional Collaboration: Collaborate with other departments and the CMO to integrate marketing efforts.
• Budget Oversight: Manage departmental budget optimising resources for maximum impact.
• Holistic Media Strategy: Develop and implement comprehensive media strategies to enhance brand presence.
• Media Relationship Management: Cultivate relationships with media professionals for positive brand exposure.
• Influencer Partnership: Locate, Identify and manage influencer partnerships that align with our brand ethos.
• Campaign Leadership: Direct influencer campaigns from inception to evaluation, focusing on impact and ROI.
• Brand Consistency: Collaborate with cross functions for a consistent brand message across all touchpoints.
• Market Insight: Analyse market trends to inform strategic decisions and stay ahead of competitors.

Qualifications:

• Native English speaker (Or as Native) - A Must.
• 5+ years of experience in marketing roles, emphasizing on Brand Strategy, Media Relations and Influencer campaigns for online global brands.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven leadership in managing internal teams and external partners.
• Strong understanding of digital landscapes, especially in influencer marketing and media relations.
• Exceptional leadership, interpersonal, and communication skills.
• Proficiency in Marketing tools and platforms.
• Ability to think critically, solve problems innovatively, and drive results.
• Flexibility and adaptability in navigating a fast-paced, evolving market landscape.