Vice President of Growth

Who we are:

We’re a team of doers from all walks of life who share a passion for AI and innovation.

We firmly believe in personal growth, care deeply about our work, and aspire to be world-class in everything we do.

The Opportunity

Anyword operates a product-led growth strategy.

This role is a hands-on, leadership role that directly oversees all aspects of our growth including, demand generation, affiliates, customer onboarding, lead nurturing, upsell and retention. This will be measured by ARR and pipeline creation.

Responsibilities:

• Lead a high-performing multi-functional team that includes marketers and developers.
• Work closely with the CEO, engineering, and product teams to build the
• strategic growth plan. Own, monitor and report on monthly and quarterly OKRs.
• Drive customer acquisition efforts by optimizing lead generation funnels, developing
• targeted campaigns, and employing marketing automation and conversion rate optimization tactics.
• Use data and analytics for decision-making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
• Monitor and report on growth metrics and key performance indicators (KPIs)
• Collaborate with the brand and communications teams to enhance brand positioning and messaging, ensuring consistency across all marketing touchpoints.
• Conduct market research and competitive analysis to inform growth strategies

Qualifications:

• 5+ years of experience leading growth (product and marketing) efforts in B2B, preferably with PLG company.
• Proficiency in leveraging data analytics and marketing technology platforms to drive insights and optimize marketing initiatives.
• Excellent written and verbal communication, and presentation skills, especially to executive leadership, not being scared of a camera for webinars or social reels.
• Strong experience in growth hacking, social media/ viral marketing, managing the customer acquisition funnel, email marketing, landing page optimization, AB testing, and performance marketing
• You have a genuine curiosity about customer personas, challenges, and behaviors.
• English – Excellent or Native.
• Ability to work with our teams across Israel and the US.
• Start-up mindset and "can-do" attitude.