· Develop and execute digital marketing strategies to promote our products across various online platforms.

· Manage and optimize digital advertising campaigns, including paid search, display advertising, and social media ads.

· Conduct market research to identify consumer trends and preferences, leveraging insights for targeted digital campaigns.

· Collaborate with cross-functional teams to create compelling content for online campaigns, ensuring alignment with brand guidelines.

· Utilize SEO/SEM best practices to enhance the online visibility of our products.

· Monitor and analyze key performance indicators (KPIs), providing regular reports on the effectiveness of digital marketing efforts.

· Stay updated on industry trends and emerging digital marketing technologies, recommending innovative strategies to reach and engage our consumer audience.

Qualifications:

· Digital-savvy with a broad understanding and hands-on experience in B2C digital marketing in all social media platforms.

· In-depth knowledge of digital advertising platforms, social media channels, and SEO/SEM strategies.

· Strong analytical skills, with the ability to interpret data and derive actionable insights for campaign optimization.

· Excellent English written and verbal communication skills, with the ability to create engaging content for digital platforms.

· Creativity and a keen eye for design, ensuring that all digital content aligns with brand aesthetics.

· At least 5 years of experience in B2C digital marketing roles.

· Knowledge of graphic design software (e.g., Adobe Creative Suite, Canva) – an advantage.

· Familiarity with AI-driven marketing tools (e.g., ChatGPT, Midjourney) – an advantage.