Product & Marketing Analyst

We are looking for an experienced and awesome Product & Marketing Analyst to join our growing, brilliant Data Group at Passportcard-David Shield. The successful candidate will use product and marketing analytics prism, metrics and tools to drive business insights, identify areas of opportunity and help us scale our public echo.

Role and Responsibilities:

Analyze customer data to identify trends and opportunities for growth.

Explore Funnel and Customer Journey data and analyze effectiveness of A/B tests to improve marketing KPIs.

Research competitive landscape analytics to identify areas of potential expansion.

Utilize insights from marketing platforms to enhance profitability and ROI

Collaborate with cross-functional teams from various domains in the company to understand customer needs, journey and core events and devise strategies to scale them.

Generate analytics reports and data visualizations means to communicate results to relevant stakeholders

Proactively identifying growth and optimization opportunities for rapid action by the team.

Requirements:

• Minimum of 2 years of experience in product/marketing analytics
• Strong analytical skills and experience using data analysis techniques and tools (SQL, Visualization, Python).
• Experience in online sales funnels analyses and AB Tests.
• Experience in Paid Search Marketing (PPC, Google Ads, Google Analytics..)
• Outstanding communication skills and collaborative stances.
• In-depth understanding of B2B/B2C processes, business acumen and versatile data and tech stack
• Analytical mindset and experience in working with structured and unstructured data.
• Experience in working with qualitative insights and quantitative data to drive product decisions.
• Fast learner, adaptive, and dynamic
• Ability to work with cross-functional teams to align advertising strategies with overall business goals.
• Bachelor’s degree in a relevant field; a master is an advantage.