Director of Demand generation

Director of Demand generation for B2B startup copmany

We’re looking for candidates with prior success building scalable digital marketing programs for a B2B SaaS company.

bout The Role

The right candidate must have a strong understanding of demand and lead generation, digital funnel building, lead acquisition and analysis of marketing campaigns. In addition, this candidate will need to create and enroll marketing-SDR alignment process to ensure MQLs are handled in a proper way and improve the MQL threshold to achieve maximum yield.

Responsibilities

• Build and manage a highly motivated and successful Performance Marketing team.
• Own creation and execution of the paid acquisition demand generation strategy.
• Lead multi-channel acquisition campaigns.
• Lead a high-performing, metrics-driven team managing demand generation campaigns, marketing initiatives, and analytics.
• Own and execute media planning and budget allocation.
• Identify opportunities across all stages of the customer lifecycle to drive awareness adoption, activation, and retention by implementing new tactics, running optimization tests, and improving campaign performance.
• Plan & execute ABM campaigns and predictive models that can forecast demand generation spend with pipeline creation and closed bookings.
• Analyze and report on the impact of demand creation activities on sales pipeline and bookings.
• Build work methodologies to align CS and Sales teams to the marketing initiatives.

Requirements

• Strong analytical skills, data-driven decision-making, and technical ability.
• 2+ years of managerial-level experience in user acquisition marketing and a proven track record of success (tech company is a huge advantage).
• 5+ years of B2B SaaS marketing experience in tech.
• Proven excellence in relationship-building and collaboration
• Excellent writing, communication, time management, and project management skills.
• Experienced in working with marketing and analytics tools such as Salesforce, Hubsport. Linkedin, Google Analytics.
• Excellent spoken and written English.