Product Marketing Manager

Navina is a fast-paced and exciting AI startup in the field of digital health. Navina brings physicians a complete, integrated picture of their patients in a single intelligible view. It enables them to identify the clinical data they need, making any case reviewable in minutes and highlighting any action items for the visit. The result is better treatment, reduced missed diagnoses, and better economics for healthcare.

Sitting at the intersection of product management, marketing, and sales, you will help ensure customers and internal teams understand the unique value of a product and what sets it apart in the market. You will study the company’s products as well as customer’s pain points and translate technical functionality into compelling benefits. You will be introducing new functionalities to the market and enhancing our existing product by building the positioning and tools to both articulate the benefits to prospects and drive user adoption and engagement.

Responsibilities:

• Conduct thorough research on competitor offerings
• Work with the product team to analyze needs and our value proposition per persona and educate both internal and external stakeholders on our product features and their benefits.
• Product positioning and marketing tools: Initiate content creation (e.g. case studies, data sheets, solution briefs, product videos, website copy, release announcements) to articulate the benefits of the product to the world
• Customer Marketing: Collaborate with product management and customer success to develop communications and tools to drive user engagement (e.g., ongoing announcements, newsletters, presentations)
• Customer Onboarding: work with the product team and customer success to create onboarding, training and educational materials to customer management teams as well as end-users.
• Sales enablement: Partner with product management team to communicate the value proposition of the product and new features to the sales team and create sales tools that align with the buying process and help move prospects & customers through the sales cycle
  
  

• 5+ years as a PMM working on complex products in B2B SaaS
• Fluent (native or native-level) written and spoken English
• Strong presentation and writing skills
• Experience with the US healthcare market - advantage