Product Marketing Team Lead

We are looking for a Product Marketing team Lead to join the fast growing Marketing team and revolutionize the world of photographers.

The Product Manager Team Lead at imagen will be responsible for implementing GTM strategies, and will coordinate with cross-company teams to craft product positioning and messaging that differentiates the company and product from the competition and resonates with our customer audiences.

Responsibilities:

• In charge of driving product adoption and customer satisfaction through product launches and marketing campaigns.
• Lead the Product Marketing team, provide ongoing reports on funnel adoption and drop-off points.
• Conduct market research: Monitor and analyze market trends, competitor products, and customer feedback to inform product and marketing strategies.
• Serve as a product evangelist internally and externally (may be required to attend conferences around the world).
• Working closely with Product, Sales, and Customer Success teams to provide feedback, insights, new product capabilities, and adaptations, as well as coherent customer-facing communication strategies and product related content.
• Implement and analyze optimization tests (AB tests) to Improve user funnels, from the website (and other websites) through product onboarding and ongoing email communications.
• Analyze competitors and communicate findings to the company's c-level and respected departments.
• Discover and analyze Imagen's customer personas.
• Craft Imagen’s products storytelling vision and voice and develop product positioning, messaging and PR releases in collaboration with the content team.
• Initiate and produce product-related content and customer promotions such as datasheets, whitepapers, coupons code and giveaways.
• Managing all Imagen's email communication, including newsletters, transactional emails, and various campaigns.
• Support the company's growth and customer advocacy by developing and monitoring the Imagen referral program.
  
  

• 4+ years of experience as a Product Marketing Manager in a high-tech product company.
• Strong technical and analytical understanding.
• Fluent English and with both written and verbal communication skills.
• Deep understanding of product life cycles and market trends.
• Ability to think strategically, prioritize ruthlessly, and execute independently.
• A desire to work in a fast-paced startup environment.
• Extensive experience designing customer promotions.
• Experience with leading a team (directly or indirectly).