Conversion Rate Optimization Specialist

Kadabra is seeking a passionate and experienced Conversion Rate Optimization Specialist responsible for improving websites conversion rates, focusing on enhancing ROI.

As a critical team member, you will collaborate with various departments to enhance the customer acquisition journey and achieve company goals, utilizing your expertise in testing strategies (A/B & MVT), data analysis, and user experience optimization to deliver exceptional results aligned with our sites strategy.

If you have a strong track record of increasing conversion rates, end-to-end planning, and executing successful optimization strategies, we want to hear from you.

The day-to-day work includes:

• Conduct deep-dive data analysis using in house tools to identify areas for improvement and weaknesses and flag to relevant department mainly the performance department.
• Collaborate across departments to manage key conversion points in the marketing funnel and map out major customer acquisition milestones.
• Utilize A/B and multivariate testing to drive conversion and optimization efforts, enhancing conversion rates.
• Plan, prioritize, and develop testing plans to optimize marketing's conversion paths in various channels.
• Continuously develop comprehensive testing plans and evaluate outcomes of recent initiatives.
• Monitor and report on performance, providing insights for continuous improvement.
  
  

• Minimum 2 years CRO specific experience, with a track record of increasing conversion, end-to-end planning, and execution
• Strong analytical & and technical skills. Ability to analyze reports, recognize trends, and recommend further actions
• Extensive experience running Tests – A/B Tests, MVT, Split URL
• Understanding of Google Analytics
• Constantly seeking out ways to become more efficient and improve results.
• Critical thinker and problem-solver
• Good time-management skills
• Ability to multi-task
• Strong level of English - Must
• WordPress/HTML/CSS knowledge – an advantage
• BA relevant degree – advantage
• Excellent communication, presentation, and storytelling skills
• Experience working in a collaborative multi-disciplinary team and working directly with developers for implementation of designs