Search Engine Optimization Specialist

About us:

Zap group is a dynamic and forward-thinking firm dedicated to empowering Small and Medium-sized Businesses (SMBs) by providing top-notch digital marketing solutions.

We are on the lookout for a skilled and experienced SEO Specialist to join our team and contribute to the success of our clients.

Position Overview:

As an SEO Specialist ,you will play a pivotal role in enhancing the online presence of our clients by implementing advanced SEO strategies.

You will collaborate closely with our clients, ensuring their digital marketing efforts align with their business goals.

Responsibilities:

• Conduct thorough keyword research and analysis to identify strategic opportunities for clients.
• Develop and implement effective on-page and off-page SEO strategies to improve website visibility and rankings.
• Perform technical SEO audits and provide recommendations for website optimization.
• Collaborate with content creators to ensure that website content is optimized for search engines.
• Monitor and analyze website performance metrics using tools such as Google Analytics and provide regular reports to clients.
• Stay updated on industry trends and algorithm changes to ensure the implementation of cutting-edge SEO techniques.
• Work closely with clients to understand their business goals and tailor SEO strategies to meet their specific needs.

Requirements:

• Minimum of two years of hands-on experience in SEO, with a proven track record of successful projects.
• Experience working directly with clients, understanding their business objectives, and translating them into effective SEO strategies.
• Familiarity with SEO tools such as SEMrush, Moz, and Ahrefs.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and interpersonal skills.
• Experience working in advertising agencies is a significant advantage.
• Google Analytics - a must
• Google Ads certifications is a plus.
• Ability to work collaboratively in a team, fostering a culture of open discussion, continuous learning, and creative idea generation.