Marketing Manager - Bright Insights

We are seeking a dynamic and experienced Marketing Manager to join our team. In this role, you will spearhead and oversee all Bright Insights marketing initiatives, assuming complete responsibility and accountability for the division's marketing efforts with a startup-driven mindset.

Responsibilities:

• Marketing Strategy: Development and execution
• Brand Building: Build and maintain a strong and consistent brand identity that resonates with our target audience, amplifying our differentiators, and setting us apart from the competition
• Content Creation: Oversee the creation of high-quality and engaging marketing content, including blog posts, social media updates, videos, influencer content, internal cheat sheets, case studies, and more
• Events: Initiate and support events and webinars for Bright Insights
• Implement ABM strategy to target specific audiences with a tailored message
• Digital Marketing Coordination: Manage digital marketing campaigns across various platforms such as LinkedIn, Google Ads, Facebook Ads, and other relevant channels to drive website traffic, conversions, and ROI
• SEO and SEM
• Email Marketing: Develop and execute email marketing campaigns to nurture leads, retain customers, and drive sales
• Analytics and Reporting: Monitor and analyze marketing performance metrics for Insights, providing regular reports and insights to make data-driven decisions and refine strategies. Analyst Relationship - ensure Bright Insights is included in relevant analysts' coverage of our market
• Budget Management: Manage the marketing budget efficiently, ensuring maximum ROI on marketing investments.
  
  

• Proven experience in marketing leadership roles, preferably in a startup environment or a fast-paced company while being autonomous within a small/no team setup.
• Strong understanding of digital marketing, SEO, SEM, and social media strategies.
• Excellent written and verbal communication skills.
• Creativity and a passion for staying up-to-date with marketing trends and innovations.
• Understanding of the eCom world and the business challenges the brands and retailers face online. Experience from companies like Intelligent Node, Price Spider, Edited, CommerceIQ, Stackline, Proftero, and EdgebyAscential - would be a huge plus.
• Analytical mindset with the ability to utilize data for marketing campaigns.
• Results-driven and goal-oriented.