Vice President Marketing

At Cognyte we create mind-blowing investigative analytics software to speed up investigations and allow customers to detect and respond to real security threats like terror, crime, fraud, cyber threats, crypto crime, and more.

So, if you want in on the action, let’s talk!

Your impact

• Build marketing strategies to drive brand awareness, lead generation, and customer acquisition in line with company objectives.
• Build Cognyte’s brand in the industry
• Work with IR to position Cognyte's strategy and results with investors.
• Lead a group of marketing professionals, providing guidance, support, and mentoring.
• Oversee the development and implementation of regional marketing, content marketing, video, digital and demand generation, global conferences and events, communication employer brand, and the knowledge center.
• Provide leadership and guidance to global marketing team members and foster a culture of high performance and continuous improvement.
• Collaborate with internal and external stakeholders, including senior management.
• Utilize market research and customer insights to identify target segments, understand customer needs, and develop effective positioning and messaging strategies.
• Manage the marketing budget, allocate resources effectively, and analyze campaign performance to optimize return on investment.
• Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
• Build and maintain strong relationships with key influencers, and strategic partners to enhance brand visibility and generate positive PR opportunities.
• Drive customer advocacy and loyalty programs to increase customer retention, referrals, and upsell/cross-sell opportunities.
• Monitor and analyze marketing metrics, provide regular reports to the executive team, and use data-driven insights to continuously improve marketing performance.

Your toolbox:

• Experience as VP of Marketing, with a focus on B2G/B2B industries.
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team of marketing professionals.
• Proven track record of developing and executing successful global marketing strategies.
• Strong leadership skills, and ability to build relationships with internal and external stakeholders.
• Analytical mindset with the ability to leverage data-driven insights to make informed marketing decisions and optimize campaign performance.
• Creative thinker with a passion for innovation and an eye for detail.