User Acquisition Manager

Our casual mobile games have hundreds of millions of downloads worldwide, and we are in production of our next titles. This is an opportunity to join a leading growing company and be part of an outstanding and dynamic UA Department. As part of this job you will lead global launches for specific titles and ongoing marketing activities: planning, execution, monitoring and analyzing campaigns and supporting Ilyon’s growth efforts.

The Role:

• Planning and hands-on management of Media Networks to drive app installs and specific KPIs.
• Analyze large-scale campaign performance and optimize accordingly in order to maximize ROI.
• Test and experiment new online marketing strategies and tactics.
• Administer reports, and key reporting tools on a daily/monthly basis.
• Provide creative ad copy and design suggestions for ongoing activities.

Requirements:

• 2+ years in mobile user acquisition and ad buying analysis experience at scale.
• Campaign management on self-served platforms (such as FB, Google, DSP & Ad Networks)
• Fluent in English, verbal and written. (Additional languages, an advantage)
• Motivated, organized and a “get things done” approach.
• Creativity, out of the box thinking and good writing skills.
• A quantitative mind and love for numbers, exceptional analysis skills and high excel proficiency.