Product Marketing Manager

SysAid is a dynamic SaaS company, taking organizations on a transformative journey toward AI-driven business processes and services. With zero setup required, our conversational AI manages employees' requests, assists with queries, and accelerates the resolution of issues.

We are recognized as a leading innovator in the industry, featured in the Gartner Magic Quadrant for ITSM, and honored with AWS's prestigious Rising ISV Star Award. With over 4,000 clients across 140 countries and a daily impact on over 9 million end-users, we are committed to transforming the organizational service management landscape.

We are seeking a Product Marketing Manager (PMM) who is highly product-oriented and possesses extensive experience in translating customer needs and market demand into messaging, content, and sales tools to maximize ARR. As a PMM, you will work closely with Product, Sales, and Marketing teams to develop and launch new products, craft go-to-market plans, and develop sales collateral and marketing assets. You will conduct thorough market research, analyze our competitors, and leverage this knowledge to help shape our product strategy and roadmap.

This is an exciting opportunity to join a fast-growing and dynamic tech company and take on a key role in driving its success.

What you’ll do:

• Be an expert in SysAid products and our market. Understand our customers’ interests, pains, and needs.
• Conduct market analysis to obtain an understanding of the competitive landscape, help establish product differentiators, and implement learnings across the entire marketing and product sides.
• Speak and present both internally and externally to promote the story of our product, educate on features and their benefits, and train internal teams on the problems we solve for our buyers and users.
• Work closely with sales and product teams to develop key messaging, value propositions, and key differentiators.
• Create sales collateral and tools that align with the buying process and help move prospects & and customers through the sales cycle.
• Create marketing materials (e.g. sales documentation, product videos, website copy, success stories) that articulate the benefits of our products.
• Constantly work hand-in-hand with sellers to gather feedback, optimize the sales funnel, and bring in new business.
• Provide deal support to improve sales performance, if needed.

Qualifications

• 5+ years in a product marketing position for a B2B SaaS company.
• Proven track record of executing successful product launches.
• Exceptional project management skills.
• Excellent communication and writing skills and an ability to sell ideas through professional presentations.
• Analytical mind and strong quantitative skills, with an ability to establish and track appropriate performance metrics.
• Proven experience in optimizing and growing the B2B sales funnel from both inbound and outbound perspectives (including lead generations and ABM activities support).
• Experience with building GTM strategies, hands-on sales collateral, and collaborating with content and design managers.
• Proactive leader with an entrepreneurial approach and a can-do attitude.