Lead Generation Ops

Description

In today's digital landscape, business growth is achieved by working together to acquire, nurture, and convert leads to meet company KPIs via inbound marketing activities: Events, Webinars, WWW, Direct Emails, Social Media etc.  The LeadGen Ops will be instrumental in helping the marketing team efforts  driving & generating incoming leads via different marketing activities and channels. If you love working with people as much as you love technology, understand B2B long sales cycles, and get a kick out of streamlining workflows, we want to hear from you!

As the LeadGen Ops you will be responsible for the following:

• Drive the entire marketing automation process to HS - including workflows, lifecycle journeys, segmentation, and integrations (WWW,Social Media, Webinars,Events)
• Supporting all  marketing operations activities E2E (Direct emails,social posts,events & trade shows implementations etc)
• Website traffic management (WordPress), including content updates, technical maintenance, integrations, GA4, Tag Manager, and conversion optimization.
• Build and optimize campaign landing pages for gated and ungated resources and own the advertising and marketing communication cadence.
• Support inbound and outbound marketing campaigns with cadences that nurture leads throughout the lead-to-sales-to-retention cycle. 
• Own the MKT data analysis! Set up, track, and report on marketing efforts to enable data-driven marketing decisions and improve campaign results(CR, CTR, OR etc.) 
• Accountable for measuring and communicating lead conversion rates, ROI on marketing campaigns, or improvements in workflow efficiency.
• Develop an integrated, cross-channel operational strategy that leverages data insights to increase incoming leads funnel

Requirements:

• 3+ years experience in Hubspot (with admin & HO no third parties)  & Salesforce - MUST
• WordPress, GA4 (google analytics), Tag Manager - MUST (digital marketing)
• Marketing automation workflows - MUST
• Task management, cross-department collaboration
• Highly organized, process & detail-oriented, with analytical skills
• SEO, SEM, PPC experience
• High-level English - both written and spoken - MUST (Native Advantage)
• High ownership level, proactive, with self learning abilities.