Content Marketing Manager

Come join the thriving and bubbly marketing team at Imagen as we’re seeking an experienced and creative Content Marketing Manager to join us. The role will focus on developing and executing the company’s content marketing strategy for both organic and sponsored channels; improving and managing SEO efforts throughout and increasing Imagen’s presence across digital and traditional channels.

Responsibilities:

• Content Management: Oversee the entire scope of our company blog, PR and paid content, from developing the strategy to managing its execution individually, with the team or with external contributors and creating engaging and shareable content that resonates with our target audience. Take ownership of marketing videos and product tutorial scripts. Continually optimize content to meet KPIs, while ensuring that the content meets Imagen’s brand and business objectives.
• SEO Optimization: Leverage your SEO expertise to ensure our content ranks high, driving organic traffic to our platforms.
• Marketing Copywriting Excellence: Harness your copywriting skills to craft compelling and persuasive copy for various channels, ensuring consistency in our brand voice.
• Opportunity Identification: Proactively seek, evaluate and execute content opportunities, both organic and paid (including discovery and reach-outs), to enhance our brand visibility.
• Performance Analysis and Optimization: Dive into data to analyze content performance, derive actionable insights, and optimize strategies for continuous growth.
• Cross-Functional Collaboration: Collaborate with cross-functional teams within the marketing department as well as the Product and Customer Success teams to ensure cohesive and effective content delivery.
  
  

• At least 3 years of proven experience in content marketing management or a similar role, with a focus on crafting and executing successful strategies.
• Proven track record of optimizing content and increasing conversions.
• SEO expertise with a track record of improving online visibility - a must.
• Exceptional copywriting skills, able to tailor messaging for diverse audiences and channels.
• Excellent written and verbal knowledge in English (native speaking) - a must