Vertical Marketing Manager

Stratasys is a world leader in 3D printing!

Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.

Position Overview

We are seeking a highly motivated and experienced Product Marketing Manager to join our dynamic team. In this position, you will play a crucial role in defining the product strategy and market positioning, promoting our brand, increasing visibility and awareness while driving customer engagement. This is an exciting opportunity to work in a cutting-edge industry and contribute to the growth and success of our company, so if you are a creative, strategic thinker with a passion for fashion, technology, and sustainability, read on….

Responsibilities

• Define product strategy and positioning, working closely with the product / commercial teams
• Research the industry to identify trends, understand customer journey, and competitive landscape.
• Identify target markets and develop ABM campaigns to increase brand awareness /generate leads through consistent messaging and brand positioning across all marketing materials.
• Build 3DFashion as a brand and collaborate with dedicated PR agency / press offices globally.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Craft compelling and engaging content, including press releases, blog posts, articles, and email campaigns.
• Manage and maintain dedicated 3DF website
• Plan, organize, and execute focused webinars, events, trade shows, exhibitions, and product launches.
• Regularly review activities and performance with relevant stakeholders and recommend execution plans for continuous improvement.
  
  

• Excellent written / verbal communication skills, with the ability to create compelling marketing content.
• Creative thinker with the ability to develop innovative marketing assets.
• Experience with managing multiple projects simultaneously, ensuring on-time delivery.
• Strong team-player with the ability to collaborate effectively with cross-functional teams.
• Proven track record of successfully working with external vendors, such as PR agencies.
• Analytical skills and the ability to interpret data to make informed marketing decisions.
• Ability to thrive in a fast-paced, dynamic environment and adapt to market needs.
• Strong understanding of the fashion industry, 3D printing technology, and related trends - a plus.
  
  

• Bachelor’s degree in marketing or a related field.
• Proven experience in product marketing, preferably in the fashion industry, with focus on product strategy and positioning.
• Mother tongue level English – mandatory
• Additional languages such as, Italian / French / Spanish – a strong advantage