Growth Marketing Manager - ABM

accessiBe is the market leader in web accessibility, making websites accessible to people with disabilities. accessiBe is more than a workplace, it’s a passion. Each day you’re surrounded by people who share the same goal and values and work endlessly to break down accessibility barriers. We care about all people, regardless of their abilities. We hire people who are determined to succeed and not afraid of rapid change. Our core values showcase who we are, and we strive to focus on excellence and sincerity.

We're looking for an Growth Marketing Manager - ABM to join our Growth team. As the Growth Marketing Manager - ABM, you'll own accessiBe's account based marketing development from A to Z. You'll develop and execute digital marketing strategies focused in key accounts to generate performance and drive awareness and engagement, supporting the sales pipeline.

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What will you do:

• Develop and execute account-based marketing strategies while focusing in key accounts and high-value prospects, aligning campaigns with overall business goals.
• Own and manage account-based marketing campaigns across the different media channels from A to Z.
• Initiate, manage and collaborate cross-functionally with other teams (product marketing, content, sales, etc.) to generate the most effective funnel across all marketing channels (ads, content, email, etc.).
• Define and analyze KPIs, enhance campaign effectiveness, and ensure alignment with sales objectives.
• Collaborate with sales to synchronize targeted accounts lists and focuses.

Requirements:

• 3+ years of experience in managing B2B paid campaigns in at least $100k a month - A must
• 2+ years of experience in managing account-based marketing campaigns, including building funnels, managing media and working with ABM relevant software & analytics - A must
• Analytical and data driven approach - a must
• High level of English proficiency – a must
• Familiarity with Salesforce, GA4, HubSpot and similar tools – a strong advantage
• Strong Excel skills and proficient in data analysis
• Familiarity with B2B and sales-related metrics
• Excellent interpersonal, communication, and cross-functional skills
• Project management skills to manage multiple priorities in a dynamic environment.

We are an equal-opportunity employer, and we welcome applicants with disabilities.

Please don't hesitate to share your needs when applying so that we can provide the necessary accommodations for an accessible and inclusive recruitment process.