Senior Marketing Manager

Bigabid is an innovative technology company led by data scientists and engineers devoted to mobile app growth. Our proprietary ad platforms powered by machine learning are the outcome of that devotion.

We deliver valuable results and insights for a fast-growing clientele of major app developers using elite programmatic user acquisition and retargeting technologies. Our ever-evolving, state-of-the-art machine learning platform targets high-value users in real-time at their peak potential to ensure our client’s app growth.

As Bigabid’s Senior Marketing Manager , you will spearhead our marketing activities globally. You will oversee the marketing plans and related operational processes, working closely with our Sales, Business Development, CS, and Product Teams to promote our technology and position Bigabid as a leading player in the AdTech industry. This role has a fast-track promotion potential.

• Oversee all marketing activity including events, content, social media, paid media, and PR
• Plan and execute interesting marketing and PR campaigns (email, webinar, content, research reports, dinners, mixers, and co-marketing events)
• Conduct competitive analysis to ensure Bigabid’s brand awareness reflects its innovative technology
• Ensure Bigabid’s branding is being used correctly internally and externally
• Build marketing collateral to support sales and marketing campaigns, including overseeing our website, presentation decks, landing pages, case studies, event briefs, blog posts, etc.
• Work with external vendors to manage content, PR, social media, and swag
• Measure the impact of marketing campaigns against target KPIs
  
  

Requirements:

• 3+ years of work experience in marketing in a B2B software company
• Hands-on experience or deep understanding of organic and paid digital marketing campaigns
• Experience working with external vendors for PPC/SEO, content, and PR
• Excellent project planning, organizational skills, and attention to detail
• Excellent written and verbal communication skills
• Global experience with the ability to work with multicultural teams and audiences
• English as a first language
  
  

Preferred Requirements

• Led teams in the past
• Experience with Pardot (Salesforce) and other marketing automation platforms
• From a leading ad-tech company
  
  

Excerpt:

Spearhead our marketing activities globally, promote our innovative technology, and position Bigabid as a leading player in the AdTech industry.