Media Expert

Perion is a global advertising technology company delivering solutions to the biggest brands and publishers around the globe across search, social media and display, video and CTV.

Home to an award-winning technology solution –– with our unique data-driven AI/ML based technologies, we deliver and optimize hundreds of terabytes of data and billions of events per day. We’re working with dozens of sources to provide a superior experience across screens and platforms, including mobile, video, social and native.

CodeFuel is a Perion company (NASDAQ: PERI) that provides Intent to Revenue solutions for publishers and media buyers. Its technology suite equips publishers with tools to enhance user experience and drive revenues across desktop and mobile. CodeFuel enjoys strategic partnerships with some of the leading search providers in the world. It has also been recognized as the global supply partner of Microsoft advertising. To learn more, go to www.codefuel.com, or follow us on Twitter @Code_Fuel.

As a Media Expert, you will join a team that has the responsibility to develop a traffic acquisition strategy on media platforms from the ground up.

Role Description:

• Devise, execute, and optimize digital media campaigns exclusively on social media platforms, utilizing automation strategies to maximize ROI.
• Collaborate closely with developers to implement and enhance automation buying processes.
• Leverage in-depth knowledge of the platform's algorithms, features, and targeting options to craft highly effective and targeted ad campaigns.
• Establish and nurture relationships with the media platform representatives to stay informed about the latest updates, features, and best practices.
• Conduct thorough market research to identify target audiences and industry trends.
• Provide strategic insights and recommendations for campaign improvement based on performance analytics.
• Work cross-functionally with internal teams to align strategies with overall business objectives.

Requirements:

• Proven track record of success in planning and executing media campaigns on social media platforms such as Facebook, TikTok, Pinterest, Twitter etc.
• In-depth knowledge of advertising metrics, tools, and best practices.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and negotiation skills, with the ability to build strong relationships with relevant platform representatives.
• Results-driven mindset with a focus on achieving and exceeding campaign objectives.

Advantages:

• Managed arbitrage activity (Content or Search) – BIG advantage.
• Google Analytics
• Tableau