Programmatic Operations Manager

Luns. is a mobile media agency in the Adtech industry.

We are looking for a Programmatic Operations manager to lead our RTB activity, to manage DSPs and programmatic media buys for clients across a variety of KPIs.

The role includes responsibilities of ad ops, trafficking, buying and planning, with the responsibilities of executing audience and channel research, trafficking campaigns, optimizing campaigns and providing actionable recommendations for improving performance.

Programmatic Lead Duties

• Assist in standardizing the paid media department’s approach to media buying and planning within the department

• Be an expert in programmatic tools and practices, and be a resource for clients and the internal team for programmatic advertising

• Manage programmatic campaigns from start to finish, including setup, implementation, optimization, reporting

• Track programmatic campaigns performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, placement performance, etc.

• Grow Luns.'s programmatic buying across all clients by educating and guiding the team on the best programmatic practices and latest trends

• Assist with strategy on specific initiatives aimed to increase digital reach among the target audience and improve overall marketing strategies for Luns. clients

• Lead programmatic reporting efforts via Google Campaign Manager or partner data to actively look for new optimizations and monitor ongoing tests

• Create monthly and weekly Paid Media reports and work with programmatic lead to analyze campaign performance

• Support clients and team members on non-display paid media initiatives when departmental needs arise

• Manage advertising budgets and maintain accurate records of spend

• Complete annual goals

• 1+ year of experience in paid media, with an emphasis on display and media buying

• 1+ years of experience in programmatic buying through DSPs

• In-depth knowledge of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, Amobee, etc.

• Experience managing large budgets and campaigns across multiple programmatic tactics including prospecting, retargeting, video, native, etc.

• Ability to translate client briefs and objectives into strategic partner, platform and targeting recommendations

• Familiarity of running campaigns through various buying and deal types including RTB, PMP, programmatic direct

• Experience using ad serving platforms such as Google Campaign Manager

• Strong written and verbal communication skills

• Excellent research and analytical skills

• Strong proficiency in Microsoft Excel

• Strong understanding of digital advertising platforms including Google Ads, Microsoft Advertising and paid social platforms

• Familiarity with DMP and CDP platforms

• A pro-active, multi-tasking, motivated person

• Excellent communication skills