Digital Campaign Manager - PPC

Digital Campaign Manager - PPC

Company: COBRA

Location: Tel Aviv, Israel District Center

With over 30 years in the automotive industry, COBRA has built a reputation for quality and innovation. We specialize in a range of products, from security systems and multimedia to vehicle comfort and safety. Our dedication to product quality means we consistently bring advanced technology to the market. This includes state-of-the-art navigation systems, communication suites, and even tailored installations for luxury vehicles. Join COBRA, where tradition meets innovation, and contribute to the ever-evolving automotive landscape.

COBRA is seeking an experienced Digital Campaign Manager with a focus on PPC to join our dynamic marketing team in Tel Aviv. In this collaborative environment, the candidate will primarily target the automotive sector and is expected to bring strong analytical skills to drive data-driven decisions.

Responsibilities:

• Collaborate with the marketing team to develop, implement, and optimize digital marketing campaigns for various products.
• Manage and allocate budgets across different platforms; compile reports with key performance indicators and draw relevant conclusions to drive campaign effectiveness.
• Regularly update strategies to enhance advertising campaigns, based on comprehensive data analysis.
• Liaise with suppliers and various collaborators to streamline operations and enhance campaign outreach.
• Maintain consistent communication with the brands to align strategies and feedback.

Requirements:

• 2+ years of experience managing PPC campaigns for lead sites and/or e-commerce platforms.
• Experience marketing to both the Israeli and global markets.
• Experience managing large marketing budgets, above 200,000 ₪.
• Knowledge and expertise in various platforms (Google, Facebook, Taboola, Outbrain) with specialization in the Google Ads system and creation of diverse campaigns – Google Search, GDN, YouTube.
• Experience with GA4, GTM and e-commerce funnels.
• Familiarity with Google Analytics and Google AdWords.
• Strong proficiency in English (a must)

Working Hours: Full-time position, from 08:30 to 17:00.

Location: The role is based at the company's offices.

To join our ambitious team and drive our digital campaigns to new heights, apply now!