Head of Marketing

We are seeking an experienced and hands-on Head of Marketing with a self-starter mindset, independent thinking capabilities and a track record of executing effective marketing strategies. In your role you will be responsible for a complete marketing campaign process: from ideation and launch, to execution and review. You will play a vital role in representing the company at industry conferences and engage with key stakeholders. The ideal candidate should have a deep understanding of the semiconductor industry, possess excellent communication skills and be able to create compelling marketing materials.

Responsibilities:

Develop and Execute Marketing Strategy:

• Collaborate with internal teams to set the overall marketing strategy and objectives for the company.
• Create and drive a comprehensive marketing plan aligned with business goals and targets.
• Identify strategic opportunities and recommend innovative marketing initiatives for growth.
• Effectively position the brand and product in the market.
• Craft compelling marketing messages that highlight the product's maturity and its innovation.
• Ensure consistent and impactful messaging across various marketing channels.

Create Marketing Material:

• Create and update marketing materials, including the website, marketing slides, blog posts, videos, articles, whitepapers, and case studies.
• Develop content that accurately reflects key marketing messages and resonates with the target audience.
• Collaborate with internal stakeholders to gather technical information and translate it into customer-focused content.
• Create a customer-facing brand and look-and-feel to generate a cohesive messaging theme.

Conduct a Market Analysis and Mapping:

• Conduct market research and analysis to identify target customers, competitors, and industry trends.
• Develop a deep understanding of the semiconductor ecosystem and market dynamics.
• Create market maps to identify potential partners, customers, and influencers.
• Develop relevant content for LinkedIn posts, articles, and interactions.
• Monitor and analyze the effectiveness of the LinkedIn campaign, making data-driven adjustments as needed.
• Identify relevant technology and business analysts who can provide insights and analysis related to the industry.
• Lead communication efforts with analysts, providing necessary information and facilitating interviews or briefings.
• Build relationships with analysts to enhance the company's visibility and reputation.

Lead Marketing Campaigns and Conferences:

· Plan, coordinate, and execute marketing campaigns, including digital marketing, advertising, and event-based initiatives.

• Represent the company at industry conferences, such as ECOC and OFC, ensuring effective engagement with key stakeholders.
• Collaborate with internal teams to develop conference materials, presentations, and booth designs.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field (MBA: an advantage).
• Proven experience as a Head of Marketing, marketing consultant or similar. experience in Hardware and/or multi-disciplinary b2b companies is a must. Experience in semiconductors an advantage.
• Strong strategic thinking and problem-solving abilities.
• Hands-on experience in developing and executing marketing plans and campaigns.
• Excellent verbal and written communication skills in English.
• Proficiency in market research and analysis.
• Demonstrated ability to create impactful marketing content.
• Familiarity with LinkedIn marketing campaigns.
• A self-starter with the ability to work independently and collaborate effectively with cross-functional teams.