B2B Digital marketing Coordinator

Job description

OrCam Technologies is pioneering a new era of personal AI.

From wearable assistive tech for the visually impaired to hand-held devices helping students of all ages read, we believe in

making products that can improve people’s lives today.

By building the most advanced AI tech out there, we create award-winning solutions.

Our Digital Marketing team is looking for a B2B Digital Marketing Coordinator to be part of our thriving Digital Marketing team, pushing the envelope of B2B marketing strategies for the digital era.

In this pivotal role, you will lead and shape our B2B digital marketing initiatives. Your expertise will help us penetrate new markets, connect with key business decision-makers, and foster long-term partnerships. From PPC campaigns to email marketing to content creation, your digital toolkit will empower us to drive consistent growth.

Responsibilities:

• Spearheaded B2B digital marketing campaigns to drive brand awareness and lead generation.
• Manage and optimize paid advertising campaigns across Google Ads, Facebook, YouTube, Taboola, and more.
• Collaborate with internal teams to develop compelling content for various platforms.
• Track, analyze, and report on campaign performance metrics, refining strategies as needed.
• Stay current with industry trends and emerging platforms to ensure our digital presence is impactful and competitive.

• 2 years of experience in Digital Marketing Campaigns. preferably in an international setting.
• Proficiency in Google Ads, YouTube Ads, Facebook campaigns, and Native ads (like Taboola/Outbrain).
• Familiarity with WordPress and its functionalities.
• Experience with HubSpot and Salesforce will be highly regarded.
• Fluent in both Hebrew & English. Proficiency in other languages is a notable asset.
• An analytical mindset paired with creativity and a genuine drive for results.
• Exceptional organizational skills with the ability to manage multiple tasks efficiently.
• Proven ability to work collaboratively within a team, demonstrating resilience and adaptability in fast-paced environments.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent field experience.