VP of Brand Marketing

Looking for an experienced Senior Director or VP of Brand Marketing with a proven track record as an effective and strategic story teller and brand builder in the DTC consumer/retail space. Reporting to the CEO. you will be responsible for developing and executing our brand marketing strategy, including brand campaigns, product launches, and its mission driven impact marketing with the goal of generating brand awareness and building a strong and valuable consumer following. You will oversee Brand Marketing , Brand creative, PR, Social, Influencers, Partnerships and Collaborations and drive the brands marketing execution and integrated marketing calendar. You will set creative guidelines for the team to deliver all creative assets with the appropriate cadence of brand and product marketing for an omnichannel retailer.

What You’re Responsible For

Brand Marketing Strategy

• Develop Brand Marketing strategy and story telling in terms of Brand, Product, and Impact driven campaigns to generate awareness, buzz, and build the brand equity
• Responsible to lead and operationalize the integrated marketing calendar: defining monthly/quarterly key Brand, Product, Impact campaigns and coordinating their execution across all media channels and the website– in collaboration with Merchandising.
• Create and execute seasonal brand campaigns and product launch campaigns to engage customers and achieve sales goals, including Promotional Calendar
• Create and execute PR and Social Media strategy to generate brand awareness and buzz
• Create and execute strong cross channel marketing plans that leverage current market trends, a deep understanding of customer data and shopping behavior, and competitors analysis

Creative guidelines and Content Marketing

• Define and evolve the Brand Creative guidelines (Brand Book, Brand Voice, Customer Archetypes, Visual guidelines) to ensure strategic alignment to the Brand strategy, positioning, and Brand DNA
• Generate high quality and on-brand creative content to drive business objectives (brand buzz, sales demand, engagement, conversion) across channels and contribute to lead generation and sales objectives
• Oversee content creation for multi-channel use including uses on websites, social media, influencers, PR, Digital media, email, blogs, and other strategic messaging tactics.
• Coordinate and plan content creation in terms of: briefs, campaign shoots, asset creation, leveraging internal and external partners to ensure timely and coordinated production of assets to all channels

(website, social, paid media, catalog etc.)

• Establish KPI’s and measurement for gauging the effectiveness of content and creative
• Develop PR strategy and messaging plan alongside PR firm
• Tailoring content for target audiences and ensuring overall consistently of voice and identity.

Community and Brand Partnerships

• Develop and execute a framework for quarterly brand partnerships and collaborations with other like minded brands to drive buzz, awareness and customer acquisition
• Develop and manage customer advocacy and growing brand awareness (through customers, partners, social, etc.).
• Oversee and mentoring of a team that includes social, PR, content, brand collaborations and partnerships.
• Experimenting with new ways to reach and connect with our customer such as live stream shopping, virtual and in person events and panels.
• Working cross-functionally to ensure the needs of the business are being met and adjusting plans based on data.

What We’re Looking For

• 10+ years’ experience in marketing or a brand role in consumer goods and/or omnichannel retail
• 5+ years’ experience in content, PR and social media management with strong growth results
• Proven track record of driving results (sales, traffic, engagement, customer acquisition, etc.) through creative yet pragmatic brand initiatives (events, PR, partnerships, collaborations, brand campaigns)
• Strong project management skills and ability to work cross functionally to ensure campaigns come together on time, on budget and cohesively across channels
• Understanding of the cadence of brand and product marketing for an omnichannel retailer
• Strong experience in content creation including writing, photo and video content
• Creative eye towards elevated design, trends, style and color
• Working knowledge of design technology including Photoshop, Illustrator, InDesign, Sketch, InVision, and video editing tools preferred.
• Proven ability to collaborate cross-functionally, organized and can clearly articulate marketing

campaigns and has strong writing skills.

• Understanding of ESG’s or science-based targets a plus with the ability to take complex topics and message them in a way that is digestible for the consumer.
• Highly developed Interpersonal skills and passion for growing, managing and mentoring a team.
• Bachelor’s Degree in Marketing or related field
• Salary based on experience ranging from $180,000-$200,000