Growth Product Manager

Growth Product Manager

Bounce AI is a fintech startup transforming how people pay off debt, leveraging machine learning, automation, and deep personalization tailored to borrowers’ financial situations.

Bounce works with hundreds of thousands of consumers who rely on it to provide a path to financial resilience, as well as with some of the leading creditors and fintech companies in the country. The company is well-funded and is supported by prominent venture capital firms.

We are looking for someone who loves building products that positively impact the lives of Millions of people every year to join us as a Growth Product Manager.

Key Responsibilities:

1. In-App Usage Optimization:

• Drive product feature adoption and conversion by (American) consumers.
• Collaborate with the product development team to prioritize and implement features that enhance the user experience and drive growth.
• Monitor user behavior within the app, analyze data, and identify opportunities for improving user engagement.
• Implement user onboarding and educational strategies to help customers navigate the app effectively.

2. Data Analysis and Reporting:

• Use data analytics tools and metrics to measure the impact of growth initiatives.
• Prepare regular reports and dashboards to track key performance indicators (KPIs).
• Provide insights and recommendations based on data analysis to drive continuous improvement.

3. Email and SMS Campaign Optimization:

• Develop and execute data-driven email and SMS campaigns to engage and retain customers.
• Analyze campaign performance, including open rates, click-through rates, conversion rates, and revenue generated.
• Implement A/B testing and iterate on messaging, content, and targeting to improve campaign effectiveness.
• Collaborate with the content team to ensure campaigns align with company branding and messaging.

4. Customer Segmentation:

• Segment the customer base to create targeted email and SMS campaigns.
• Develop personalized content and messaging strategies for different customer segments.
• Work with data analysts to identify trends and segments for growth opportunities.

Qualifications:

• Bachelor's degree in business, marketing, economics ,statistics or a related field (MBA is a plus).
• Highly developed quantitate and analytical skills
• Proven experience as a Growth Product Manager or similar role (Preferably in the fintech industry).
• Strong understanding of email and SMS marketing strategies and best practices.
• Experience in using data analytics tools to derive insights and make data-driven decisions.
• Familiarity with user segmentation and personalization techniques.
• Excellent project management skills and ability to prioritize tasks.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Knowledge of fintech, digital debt collection, or financial services is a plus.
• Knowledge in SQL is a plus.