Growth & ABM Lead

Papaya Global is a rapidly growing, award-winning B2B tech unicorn with a mission to revolutionize the payroll and payments industry. With over $400M raised from top-tier investors, our innovative technology provides a comprehensive solution for managing global workforces, from hiring and onboarding to managing and paying employees in over 160 countries.

Join us as the growth & ABM lead at Papaya Global and be a driving force behind our expansion. In this role, you will develop and execute strategic marketing initiatives and account-based marketing campaigns to attract and convert prospects, optimize customer acquisition funnels, and nurture key target accounts. Collaborate closely with cross-functional teams, lead growth initiatives, and leverage cutting-edge marketing technologies to achieve our ambitious business objectives. Make your mark in revolutionizing the payroll and payments industry and contribute to our continued success.

You will:

• Develop and execute account-based marketing strategies targeting key accounts and high-value prospects, aligning campaigns with overall business goals.
• Manage a performance marketing manager overseeing ABM funnel and technology, and work closely with the sales team to optimize outbound activities and lead growth initiatives.
• Analyze campaign performance metrics, providing insights to enhance effectiveness and ensure ROI measurement for all campaigns.
• Identify growth opportunities and implement data-driven marketing initiatives to increase customer acquisition, conversion rates, and revenue generation.
• Own the planning and development of ABM field events, engaging key individuals through various channels and innovative techniques.
• Collaborate with the sales team, aligning marketing strategies to support their efforts and lead, educate, and coach global sales teams on ABM efforts.
• Leverage marketing technology to streamline and scale marketing efforts efficiently.

Requirements:

• Strong knowledge of digital marketing, with prior experience as a performance manager at a B2B SaaS company.
• "Get things done” approach with a strong desire to own and lead projects end-to-end.
• Bachelor's degree in marketing, business, or a related field (master's degree is a plus).
• Proven experience in growth marketing, account-based marketing, or a related role within a B2B SaaS company or technology-driven environment.
• Strong understanding of marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
• Analytical mindset with the ability to interpret data and draw actionable insights for optimization.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Demonstrated success in developing and executing effective marketing campaigns that drive results.
• Creative thinking and problem-solving skills to devise innovative marketing strategies.