Director of digital marketing

Karma and Luck is the home for modern spiritual jewelry and home décor from around the world. We are uniting cultures, sharing beliefs, lifestyles, and experiences from the far corners of the world, and celebrating these cultures together.

Please visit our website at www.karmaandluck.com for more information.

Our mission is to awaken deeper meaning and awareness in daily life and inspire people to live

more meaningful lives.

Position Overview:

We are seeking a highly skilled and experienced Director of Digital Marketing to lead our organization's digital marketing efforts. The ideal candidate will have a proven track record of developing and executing successful digital marketing strategies across various online channels. The Director of Digital Marketing will be responsible for driving online brand presence, customer engagement, lead generation, and revenue growth through innovative and data-driven digital initiatives.

Key Responsibilities:

1. Digital Strategy Development: Create and execute the overall digital marketing strategy aligned with the company's goals and objectives. Identify key target audiences and tailor strategies to reach and engage them effectively.
2. Team Leadership: Manage and mentor a team of digital marketing professionals, including specialists in SEO, SEM, social media, content marketing, email marketing, and more. Foster a collaborative and innovative team culture.
3. Cross-Channel Campaigns: Plan, develop, and oversee integrated digital campaigns that leverage various online channels such as social media, email marketing, content marketing, search engine optimization (SEO), search engine marketing (SEM), display advertising, influencer partnerships, and more.
4. Content Strategy: Collaborate with the content team to develop a comprehensive content strategy that supports digital marketing objectives. Ensure content is engaging, relevant, and optimized for various digital platforms.
5. Data Analysis: Utilize analytics tools to measure and analyze the performance of digital campaigns and initiatives. Use data insights to optimize strategies, improve ROI, and identify growth opportunities.
6. Budget Management: Manage the digital marketing budget effectively, allocating resources to the most impactful channels and campaigns while maintaining cost-efficiency.
7. SEO and SEM: Oversee the implementation of search engine optimization strategies to improve organic search visibility. Manage paid search campaigns to drive targeted traffic and conversions.
8. Social Media Management: Develop and execute social media strategies that increase brand awareness, engagement, and customer loyalty. Monitor social media trends and adjust strategies accordingly.
9. Email Marketing: Lead email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis. Ensure emails deliver value and drive desired actions.
10. Innovation and Trends: Stay current with digital marketing trends, emerging technologies, and industry best practices. Identify and recommend new opportunities for growth and improvement.
11. Collaboration: Collaborate with cross-functional teams such as sales, product, and design to align digital marketing efforts with broader business initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience (X+ years) in digital marketing, with a track record of successful strategy development and execution.
• Strong leadership skills with the ability to motivate and guide a diverse team.
• In-depth knowledge of various digital marketing channels, tools, and technologies.
• Proficiency in data analysis and using analytics platforms to drive decisions.
• Excellent communication skills, both written and verbal.
• Strategic thinker with the ability to align digital efforts with overarching business goals.
• Creative and innovative mindset, with a passion for staying ahead of industry trends.
• Strong project management and organizational skills.
• Experience with marketing automation and CRM systems.
• Relevant certifications (e.g., Google Ads, Google Analytics, HubSpot) are a plus.