Customer Growth Marketing Manager

Bright Data, the industry leader in the web data domain, is looking for a Customer Growth Marketing Manager with expertise in building a network of advocates to strengthen our brand reputation across various channels. In this role, you'll be at the forefront of driving customer growth by leveraging marketing tactics across the customer lifecycle. You'll own one-to-many communications and work towards strengthening our brand positioning through customer advocacy and engagement.

Responsibilities

Customer Growth:

• Collaborate with cross-functional teams for new product launches and ensure customers are well-informed and engaged.
• Execute relevant product campaigns, suggesting products/services that could benefit our customers.
• Oversee the Bright Rewards program to encourage customer loyalty and growth.

Customer Advocacy:

• Build and maintain relationships with customers to produce marketing materials and social proof assets such as case studies, testimonials, and logos.
• Strive to achieve top-tier logos on the homepage and for main verticals.
• Manage reviews on platforms like G2, Capterra, Trust Pilot, and Google Reviews, and explore other potential platforms for customer reviews.

Customer Communications:

• Manage the monthly newsletter and any one-to-many announcements or messages.
• Monitor and analyze customer sentiment through various channels, including NPS score and social platforms.
• Engage with Design Partners, Beta Testers, and gather marketing insights to improve customer communications and offerings.

Key Performance Indicator (KPI):

• Number of opportunities generated from existing customers.

Requirements

• 4+ years of proven in-house experience in customer marketing, advocacy, or related roles, from a global tech B2B product company
• A native English speaker, with excellent written and verbal communication skills
• Ability to analyze customer behavior and leverage insights for growth initiatives
• Experience working closely with a large range of customers, from strategic start-ups to enterprises, and forming ongoing relationships that generated value
• Passion for tech, proven success in contributing to overall brand reputation and company positioning - Knowledge of data collection and web data solutions is a big advantage
• Self-starter: highly driven individual, able to keep up and lead multiple projects within a fast-moving, growing company